Marketing Research (BUSN 441)

This course examines the research process in general and from the perspective of marketing specifically. Topics including the identification of research problems/opportunities, formulation of research questions, development of marketing research plans, data collection and analysis, and report generation/presentation will equip students with an understanding of the scientific research process and empower them to coordinate practical marketing research projects for businesses large and small. Prerequisites: MATH120 - Introduction to Statistics and BUSN330 - Principles of Marketing.

BUSN441 is a 3 credit course.