Health Communication is an exciting and emerging field of interest and interdisciplinary study. The communication is critical and complex, and effectiveness is needed in a variety of contexts. Public health campaigns, client-provider interactions, cultural constructions of health and illness, telemedicine, health journalism, environmental risk, and community-based health organizations are just a few of the contexts, and there is a growing need for non-allied health communication professionals.
One of the unique characteristics of the Bethany student body is the desire to serve. This desire makes health communication an exciting opportunity for our students. They will have an opportunity to grow in a field that uses the principles of communication to address health care issues in a variety of contexts.
Introduce the role of communication in creating healthy individuals and social structures from a non-medical perspective.
Program Learning Outcomes
- Understand the role of communication in shaping health care messages and public acceptance of these messages.
- Interpret the development and use of health related messages and media in a variety of contexts.
- Develop goals and strategies of health promotion as it relates to pathways in administration, public policy, public health campaign, health education, and/or health advocacy.
Please note Bethany’s Program Requirements Disclaimer when planning your coursework.
- COMM212 Interpersonal Communication
- COMM330 Introduction to Health Communication
- COMM430 Health Communication Theory and Research
- HLTH240 Current Health Issues
- HLTH330 History and Philosophy of Wellness
- HLTH201 Nutrition
- PSYC110 or PSYC120 Human Growth and Development
Health Communication Tracks
Based on their primary area of interest, students should select a track to focus their studies.
Health Care Administration and Public Policy Track:
Public Health Campaigns Track
- COMM375 Public Relations and Advertising or BUSN431 Integrated Marketing Communication
- MART295 Introduction to Broadcast Media
Counseling/Social Work Track
- HLTH470 Introduction to Diseases and Disorders
- PSYC337 Introduction to Physiological Psychology or PSYC340 Social Psychology
- PSYC325 Psychology of Child Development or PSYC330 Psychology of Adult Development
- PSYC350 Abnormal Psychology or PSYC380 Psychopharmacology
Sociology and Public Service Track
Bethany also offers its Health Communication program as a minor.