Isaac Rice graduated in 2013 with a major in Communication from Bethany Lutheran College. At the time of his profile, he was serving as a freelance TV director, leading broadcasts for a Major League Soccer team, while also working as a live events director and producer for a media company in the Twin Cities. He directs live sports broadcasts, handles cameras, audio, graphics, replay, producing, and directs with precision and creativity.

Isaac credits the hands-on approach at Bethany for preparing him: “The hands-on experience is what really drove me to Bethany. There’s nothing wrong with learning the theory … but I think you learn best by actually doing it. It really helps set you up for the future.” He praises the faculty and faculty-built relationships: “Bethany has great profs who want you to succeed. … The smaller class sizes really helped … you actually matter to the school and the professors. … You also have the opportunity to do things and use equipment you might not otherwise until much later in your academic career at another school.”

Today Isaac handles live broadcasts for professional soccer matches, manages production crews, and oversees replay operations—all while adhering to high standards in a demanding broadcast environment. His mantra reflects humility and dedication: “Life is what you put into it. If you put a lot in, God will provide you with the ability. But remember in the real world you really don’t know everything. You still have a lot to learn.”

Isaac’s journey shines a spotlight on how a Communication major at Bethany Lutheran College fosters both technical skill and character. With mentorship, access to industry-standard equipment, and a campus culture that values purpose-driven learning, graduates like Isaac step into their professions equipped to lead, create, and serve.