Hayes Schneider graduated in 2018 from Bethany Lutheran College with a degree in Media Arts, specializing in motion graphics and animation. At Bethany, he built early momentum through national-level media events and hands-on student broadcast work, including producing Maverick Hockey Weekend content—experience that launched his multimedia career.

He now works as a Senior Manager of Video and Broadcast Technology at Allegiant Stadium and as a Freelance 3D Motion Designer, creating marketing materials across print, television, and digital platforms, and coordinating content for in-stadium displays during live events. On any given day, Hayes might design social media graphics, edit TV ads, manage over 500 screen displays during concerts and games, or produce print and digital assets for marketing campaigns.

He reflects on what propels him in this role:

“On normal work days, I create a variety of marketing materials ranging from print ads, social media content, and TV ads. On game days, during concerts, and for other events I manage over 500 TVs and create and manage all the digital assets in the stadium.”

Hayes credits Bethany’s immersive media arts program with setting the stage for his professional growth. From conference networking to mentorship under faculty like Greg Vandermause, he found access to real tools, real events, and real confidence before stepping into professional settings.

Hayes’s path—from student media broadcasts and national event exposure, to producing digital creative for high-profile live productions—demonstrates how a faith-infused liberal arts education, centered on technical skill, storytelling, and personal calling, can prepare alumni for creative leadership with integrity, vision, and purpose.